E&E Hallström Haute Couture Launches, Unveiling New Line of Canine Fashion
New York, NY
September 9, 2004

Designers Eva and Eleonor Hallström, sisters turned business partners, today announced the launch of E&E Hallström Haute Couture, a design firm dedicated to bringing the height of fashion and glamour to the world's most cultured canines. The new company, which specializes in one-of-a-kind and limited edition handmade garments for dogs, will sell its products through pet stores around the country.

With E&E Hallström Haute Couture's launch comes an extraordinary new line of high fashion designer originals – coats, bathrobes, raincoats, and even costumes – for dogs who feel the allure of haute couture. Sisters Eva and Eleonor blend the embroidery and textile arts of their father's native Sweden with the bright, vivid colors of their mother's Venezuelan homeland to create styles that are spectacular and unique. Producing a limited edition of each original design, the sisters construct each garment by hand, using the finest in fabrics and yarns collected from around the world.

E&E Hallström Haute Couture offers beautifully tailored, fully lined coats in tweed, wool, and cashmere to keep dogs warm in the cold winter months, as well as light, sporty numbers made from fine linen, 100 percent cotton, and silk for warmer climates and times of year. After a warm sudsy bath, nothing beats a soft, luxurious fluffy E&E bathrobe to wrap up in. Exquisite costumes, too, are made to order, grand enough for a masquerade ball at the Venetian carnival.

The dog who wears E&E Hallström Haute Couture will be defined by originality, says company co-president Eva Hallström. "We recognize that dogs, like people, want to set the trends, not follow them. So when we say 'limited edition,' we mean it," she said. "We have intentionally limited the number of garments we will produce from each original design to no more than three per size and in some cases fewer. So the chances of ever encountering another dog wearing the same design will be very slim."

Careful artistry and fine fabrics from around the world go into all E&E Hallström Haute Couture garments. "We make each and every item ourselves, finishing them all by hand – even hand knitting the collars," said co-president Eleonor Hallström. "In our travels, my sister and I have collected incredible fabrics from all over, including silks, linens, tweeds, and beautiful yarns from South America, Europe, Australia, New Zealand, and Japan." Some garments, notably exquisite costumes fashioned after those worn by Japanese and Chinese opera stars, will feature intricate embroidery and other embellishments.

About E&E Hallström Haute Couture
Based in Hartsdale, NY, E&E Hallström Haute Couture markets exquisite handmade fashions for dogs with discriminating tastes. Between them, founding sisters Eleonor and Eva Hallström have decades of design experience, which contribute to the beauty and originality of each coat, bathrobe, raincoat, and costume they create. Eleonor studied architecture and graphic design and owned an award-winning Venezuelan company specializing in package design for more than 20 years. Eva brings creative computer programming expertise gained through work at publisher Random House, as well as graphic design, marketing, and interactive communications skills to the mix. E&E Hallström Haute Couture products are available for purchase by retailers by calling (914) 260- 1849 and the Summer - Autumm collection can be viewed in their website www.ehallstromc.com.

For all media inquiries, please call (914) 260-1849.

E&E Hallström Haute Couture   6 Carlyle Place   Hartsdale, NY 10530
p: 914-949-2781   f: 914-949-2781   c: 914-260-1849   e: mail@EHallstromC.com